Why Flexible Pricing Matters
Not every product or customer fits into a one-size-fits-all pricing structure. Businesses selling in bulk, offering personalized services, or working in a B2B space often need to evaluate each order individually before offering a price. This is especially true for:
- Custom-made items
- Wholesale orders
- Volume-based discounts
- International shipping scenarios
- Installation or service-based products
Trying to represent these variations using standard product pricing can be messy and limiting. That’s why enabling customers to “request a quote” is not only smarter but also more scalable.
What Is Shopify Request a Quote?
Shopify’s Request a Quote feature—often implemented using third-party apps like RQ: Request a Quote & Hide Price—replaces or complements the typical “Add to Cart” button with a “Request a Quote” form. This allows customers to submit an inquiry instead of buying right away. Merchants can review each request, customize pricing based on quantity, product specs, or customer type, and then respond with a tailored offer or invoice.
This feature essentially opens the door to negotiated pricing, giving both the customer and the merchant room to collaborate and close the deal under flexible terms.
Benefits for Merchants
- Dynamic Pricing
Whether you're selling customized furniture or wholesale stationery, the app lets you quote prices based on specific details, ensuring you never over- or undercharge.
- Improved Customer Experience
Customers appreciate businesses that understand their needs. Offering a quote process shows you're open to flexibility and personal attention.
- Higher Conversion Rates
Many B2B buyers prefer to negotiate rather than checkout instantly. Requesting a quote builds a human connection and encourages commitment.
- Cleaner Store Layout
For products without fixed prices, hiding prices altogether avoids confusion and ensures customers engage with you directly before purchasing.
- Streamlined Workflow
Most Request a Quote apps include quote management dashboards, email templates, auto-responses, and PDF generation to keep the process efficient.
Use Case: A Print Shop Example
Imagine running a Shopify store that prints custom banners. Pricing depends on material, size, design complexity, and quantity. Instead of listing hundreds of price variations, you let users submit their specs through a quote form. You then send back a detailed offer tailored to their needs—quick, clear, and professional.
Final Thoughts
The Shopify Request a Quote feature makes flexible pricing not only possible but also easy to manage. For businesses that can’t rely on standard pricing, this functionality is a game-changer. It simplifies negotiations, increases trust, and makes your store more appealing to high-value customers.
Whether you're in B2B, offer custom goods, or simply want a more personal approach to sales, enabling quote requests is a smart move for growing your Shopify business.